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Fri
01
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Virtual Nov 01 - Nov 01 Hosted by eMarketer

CTV, Insights Development, Market Research

eMarketer Summit: Top Trends for 2025


Lead the way in 2025. Don’t miss out on exclusive expert insights from EMARKETER’s renowned analysts and top brand marketers on AI, commerce media, CTV, and data-driven strategies. Secure...

Mon
04
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Virtual Nov 04 - Nov 04 Hosted by Ad Age

Creative, AI/ML

How audio measurement, creative and AI shape ad performance


From ad clutter to tech advances to artificial intelligence, brands are experiencing media transformation around every corner, making it more important than ever for marketers to stay ahead of the...

Tue
05
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Virtual Nov 05 - Nov 05 Hosted by The Information

Insights Development

Behind the Scenes of The Information 50 2024


Each year, The Information’s reporters rigorously research hundreds of startups, uncovering new insights to build The Information 50—our list of promising companies we believe are poised to become leaders...

Wed
06
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Virtual Nov 06 - Nov 06 Hosted by Ad Age

Brand Marketing

How does your brand rank? Measuring and maximizing mid-funnel impact


Too often, brands focus their attention (and money) on the two ends of the funnel—awareness and performance—while ignoring the core. This shortcut approach means many opportunities to truly...

Wed
06
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Virtual Nov 06 - Nov 06 Hosted by eMarketer

Media Marketing

Mastering the 2025 Ad Game: Future-Proof Your Campaigns


Key stat: Only about 10% of US browsers will be targetable by cookies by the end of 2024, according to EMARKETER’s analysis of StatCounter data.  The advertising world is transforming rapidly....

Wed
06
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Virtual Nov 06 - Nov 06 Hosted by Adweek

Brand Marketing, Retail, AI/ML

Create Seamless Shopping Experiences With AI


Modern brand leaders are deploying AI to develop a deeper understanding of their customers’ journeys and behaviors through the unification of first-party shopper data—a goal that’s easier said...

Thu
07
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Virtual Nov 07 - Nov 07 Hosted by Retail Dive

Retail, Analytics / Data, AI/ML

The Future of Retail: Enhancing In-Store Operations Through AI and Data Insights


Today’s retailers want to attract more customers to their stores, engage them more effectively, reduce waste and convert browsers into buyers. However, optimizing their efforts in the in-store environment...

Thu
07
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Virtual Nov 07 - Nov 07 Hosted by eMarketer & Intent HQ

AI/ML

The Art and Science of Hyper-Personalization in the Age of AI


Over a third of US brands and agencies (37%) say they lack the necessary first-party data for targeting and activation, according to November 2023 data from the Interactive Advertising Bureau. However, AI-driven...

Thu
07
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Virtual Nov 07 - Nov 07 Hosted by AdExchanger

Agency, Analytics / Data

Agencies and Marketers: Align your Data and Align your Results


Every marketer knows that good data drives decision making; but what if the client is looking at completely different metrics and numbers than their agency? Understanding the impact of campaigns,...

Thu
07
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Virtual Nov 07 - Nov 07 Hosted by Adweek

Content Marketing, Influencer Marketing, Social Media

The Secrets to Successful Creator Partnerships


Creators are playing an increasingly pivotal role in shaping campaigns, driving engagement, and delivering measurable results—a pattern that is only going to become more prevalent in the year ahead....