Join Ad Age on Feb. 4 to get a sneak peek of what will be the most talked about Big Game commercials, and go inside the process of creating these campaigns...
Retailers today face challenges like supply chain disruptions, evolving customer expectations, and emerging technologies such as AI and VR. To help you stay ahead, this webinar explores how a holistic...
2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an...
Extract More Meaningful Social Insights When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What...
The Big Game is almost here, and many of the world’s biggest brands are getting ready to unveil their ads. But this year, a new and fast-growing TV market...
This webinar brings together key stakeholders from across the industry to address the evolving landscape of retail media measurement. While measurement approaches in retail media remain diverse, the IAB is...
2025 is the year marketing gets serious about working with creators, having seen how these powerful personalities engage and delight audiences. Learn how to capitalize on the trends.
Brands are facing unprecedented challenges when in capturing consumer attention amid growing distractions and content overload. To win in the “Attention Economy,” marketers need new ways to connect with their...
Super Bowl airtime is the ultimate stage for brands, but to win hearts, minds—and ROI—the creative has to stand out. How do Super Bowl advertisers make sure their...
From Manager to Leader: Essential Actions to Elevate Your Marketing Career Are you ready to step up your game as a marketing manager? Do you know what it takes to...