Unfortunately for many companies today, marketing with a customer-centric approach is not the norm. In many instances important marketing decisions are being made without key customer-centric knowledge and opportunities for...
The second annual CME conference, The Conference for Creating, Measuring and Enhancing the Customer Journey, promises a packed line-up of top speakers coming to deliver actionable ideas at our venue...
We live in an age of data — overwhelming amounts of quantitative data. However, this data is available to all our competitors, so our brands compete in an “age of sameness.” ...
Elevate Your CX Strategy at the World's #1 Customer Contact Event Series Join world-class customer contact and CX leaders at the must-attend global event, Customer Contact Week (CCW) 2023, in Nashville from...
In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what...
Have you ever felt your mood transform after holding a warm cup of coffee, touching a cozy blanket or flipping through a colorful, inviting magazine? According to neuroscience, tactile experiences...
ICON 2023 will bring its special blend of incomparable networking and professional development opportunities for public relations and communications professionals to Nashville, Tennessee, Oct. 15-17 at the Gaylord Opryland Resort & Convention...
Online retailers who persevered during the upheaval of the pandemic took tremendous risks to meet customers’ expectations. Now, many of the perks they added—free shipping, for example—are taken...
Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture...
This is the first workshop in the ANA’s Effective Shopper Marketing Program, a two-part series. To achieve mastery in this topic we encourage you to register for both workshops...