Wed
16
Hybrid Sep 16 - Sep 17 Hosted by ARF
Analytics / Data
ARF Analytics and Forecasting
New York, NY
AI is reshaping how marketing organizations generate insights, support decisions, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions,...
Thu
12
Hybrid Nov 12 - Nov 12 Hosted by The Advertising Research Foundation
Marketing Effectiveness Accelerator
New York, NY
The Marketing Effectiveness Accelerator is the only event dedicated exclusively to attribution, marketing mix models, and the science of marketing performance measurement. Top minds will present empirically grounded case studies...
