Digital & Social

The US social media market will go through a major upheaval in 2022 as TikTok rises through the ranks to become the third-largest social network. That will cause disruption in the social advertising, commerce and influencer marketing landscapes. Find out what Insider Intelligence predicts will be the biggest trends in social media in 2022, and what marketers should do to capitalize on the changes. Jasmine Enberg is a senior analyst at Insider Intelligence, covering global trends in social media with a focus on social commerce and influencer marketing. Enberg is frequently cited in top media publications, and is a regular speaker at industry events.