Jan 18 - Jan 18, 2022
Most marketing departments are trapped in a vicious cycle of churning out content, campaigns, tactics. The whirlwind of creating *something* that you hope is going to land with your audience is what we and many call Random Acts of Content. Random Acts of Content are not getting you the results your business requires. This lack of focus is the biggest threat to your demand generation strategy—it's what's holding you back from succeeding. What if you knew precisely what to focus on? What if you had the building blocks for a strategy you knew was going to help you achieve your goals this year? Join us to learn the 3 steps to defeat Random Acts of Content: Step 1: Behavior (why it matters) Step 2: Content (and what makes it great) Step 3: Automation (and how to scale strategically) In this interactive session, we'll break down how to implement a world-class demand generation strategy. You'll leave with the key ingredients to know what you need to focus on in 2022 and beyond. Marketers Unite! No more Random Acts of Content.