Mar 09 - Mar 09, 2022
Billing rates don’t have to be mysterious. Transparency is critical for all parties for trust to be fostered between marketers and agencies. The 4A’s bi-annual survey of labor billing rates provides reliable, statistically relevant agency billing rates in the contexts of service functions, size groups, and geographic regions. Survey data supports the transparent, efficient, and mutually beneficial exchange of labor billing rate information among agencies, marketers, and other industry practitioners who require it.