Power of Purpose Awards

The advertising industry has the ability to influence behavior and share untold stories, and the responsibility to use that power for the betterment of the global community. A lot of attention is put on flashy ads and shiny objects, but we know that adland can — and does — make a difference in people’s lives through cause marketing and purpose-led initiatives.

The Campaign Power of Purpose Awards focuses on purpose and cause-driven work in advertising, both by major consumer brands and nonprofit organizations. Brands, agencies and nonprofits are invited to submit work for entry across the following categories: sustainability, diversity and inclusion, nonprofit, brand purpose and public service announcements.