Why the Waiting Room Is the Smartest Place to Put Your Ad

In this panel discussion, seasoned media buyers and brand marketers unpack what it looks like to reach consumers at the point of care. They’ll share campaign examples and discuss why the context matters as much as the targeting—and how programmatic capabilities are making this environment more accessible, and valuable, to all buyers. Whether you’re a brand marketer looking for your next high-intent touchpoint, or an agency planner looking to bring something genuinely new to the table, this session is for you.