Digiday AI-Powered Planning Strategies

The funnel is collapsing before our eyes. What used to be discrete stages with tried-and-true channels and formats has transformed into one intelligent, shoppable surface. Not only can intent be cultivated at every turn — through increasingly personalized appeals — but purchases and transactions can happen anywhere, at any time.

Display and search strategies are being reworked and reimagined, from AI-native, interactive formats to agentic buying optimizing campaigns in real time. This panel event will dive deep on the emerging techniques and tactics transforming the bedrock channels of the ad industry.