An Untapped Marketing Growth Lever in the Era of AI Disruption

Buyers often turn to AI instead of traditional search to discover new products. This means social channels are flooded with AI-generated content, and traditional media outlets can lose readership fast.

In 2026, the tried-and-true growth marketing playbook may not be working the way it used to.

In response to these trends, marketing teams are launching and scaling incentive programs to cut through the noise and drive revenue through targeted offers. Tremendous joins Marketing Brew to explore 4 incentive programs fueling growth, and best practices for their success. These levers include: affiliate and influencer programs, referral programs, review programs, and signup/first-purchase cash back promos.

Tune in for an in-depth discussion on what’s working, why it’s working, and why AI’s not the only disruptor in town.