Generative Engine Optimization (GEO): How B2B Marketers Can Win Visibility in the AI Era

This session explore how generative AI is reshaping brand discoverability in AI Search and what B2B marketers must do to stay visible, including new insights from the Walker Sands B2B AI Search Visibility Benchmark, which analyzes how enterprise brands appear in AI-generated results. You’ll learn the core principles of Generative Engine Optimization (GEO) for search, including how AI surfaces content and where AI discovery intersects with your existing marketing efforts, along with a real-world case study showing how a B2B company improved visibility in an AI-driven discovery environment.