Marketing Automotive @ the LA Auto Show

The marketing environment in the automotive business is constantly changing, and the acceleration of the change is getting faster. It's not just a product acceleration, it's not just a marketing acceleration, it’s a consumer buying acceleration. How do automotive marketers adapt to the new world? How does AI fit into the equation? Is custom content (no longer the shiny new thing) still important and what are some best practices? What is the best way to emphasize brand authenticity?