The New TV Playbook

Bridge the gap between shifting trends and strategic spend.

At this Insights Studio, hear from Nielsen about the evolving ad-supported TV landscape, including how linear TV, FAST, and AVOD platforms function as a unified ecosystem with distinct audience profiles and strategic roles. Brian Hughes will also explore how live sports and cross-platform viewing behaviors are reshaping media consumption, alongside new opportunities to reach growth audiences more effectively. By attending, you’ll gain actionable insights on leveraging sports content and emerging streaming environments to engage high-value, diverse audiences with greater precision and impact.