As geopolitical tensions in the Middle East threaten to push prices upward, marketers are facing a familiar but intensified dilemma; how to protect margins without alienating customers. In this episode of The Lowdown, we unpack the evolving state of price and promotion in a volatile market. From clear communication to stronger brand positioning, what can help mitigate rising costs and unstable customer perceptions?

We will explore:

– The renewed importance of price and promotion in uncertain times

– Which tactics brands have employed to weather similar storms

– How brands can balance pricing pressures, long-term brand health, customer trust and value perceptions