May 18 - May 21, 2022
MediaPost's Search and Performance Summit marketers and agencies will discuss how they’re solving the key challenges facing data driven performance media: lack of visibility of who and where they’re targeting, driving consumers to their website instead of competing marketplaces, and navigating multiple channels and increasing customer expectations. We will explore: - Strategic planning across social, search, programmatic and OTT - Leveraging AI techniques for targeting data sets - Diversifying search beyond Google and Bing - Creative content and evolving the Tech Stack for a more personalized website search experience - Marketplaces: friend or foe? Exploring potential partnerships For 15 years, the MediaPost Search and Performance Summit has kept data driven marketers ahead of the next industry curves. This December edition puts you in the center of change in the data driven ad economy.