Jan 27 - Jan 27, 2022
From electric vehicles to in-car wifi, technology is driving every conversation about automotive innovation. But are mainstream consumers -- especially the next generation of car buyers -- ready to embrace these super-hyped devices and services? What do these technologies need to leap beyond the "early adopter" crowd? Join this online learning session that reveals new research and insights from GfK AutoMobility™ and GfK Consumer Life, and zeros in on the technologies that are poised to transform the auto marketplace. Our experts will explore: - Barriers that could slow mainstream EV acceptance - The roles of sustainability and green thinking in EV growth – present and future - Expectations and desires of Gen Z (ages 14 to 22) – the next key generation of car intenders - Smart technologies that likely car buyers consider “must-haves” today – from in-car voice assistants to autonomous driving This discussion will be led by Julie Kenar (SVP, GfK AutoMobility™) and Eric Wagatha (Head, GfK Consumer Life, North America).