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Jan 27 - Jan 27, 2022

Keep The Super, Lose the Bowl: How to Quickly Build High-Impact TV & Video Creative


Free Event 
Creative , Cross-Platform , Digital , eSports , Insights Development , TV / Streaming , Research , Market Research , Attribution , AdTech/MarTech , Audience Measurement
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Keep The Super, Lose the Bowl: How to Quickly Build High-Impact TV & Video Creative

The average Super Bowl ad will cost $6.5 million in 2022, and (hopefully) deliver countless prestige and sales for high-spending advertisers. The one drawback? The impact is literally countless—meaning there’s no way to accurately tie performance back to the ads. Now imagine producing a Super Bowl quality ad without the extreme cost—and adding in precise audience targeting and measurement. What would that $6.5 million get you then? Join the experts from Maximum Effort, MNTN, and QuickFrame as they explore how speed, distribution, and technology provide everything needed to deliver a super impact. They’ll cover how Maximum Effort’s "fastvertising" methodology, combined with quick multi-channel creative production and a self-serve ad platform, unlocks highly-engaging and culturally relevant ads that reach millions of viewers and deliver fully measurable results. Featuring: Chris Contreras, SVP of Customer Success at MNTN, leads our Customer Success efforts at MNTN. Chris is also an advocate for DE&I and thrives on facilitating a work environment that is inclusive and diverse in skillset, experiences, and perspectives. Chris comes to MNTN with over 13 years of AdTech and MarTech experience spanning Sales Ops, Rev Ops, Strategy, and CS Leadership roles. He has recently successfully led the transformation of high-performing CS teams at AdRoll, Shutterstock, and Operative. John Deschner, Strategy at Maximum Effort, is an experienced marketing leader with more than 20 years of building industry-leading teams. Prior to MNTN and Maximum Effort, he served as Managing Director at Condé Nast’s CNX, where he led a team of 400 employees in 12 countries. Spencer Weinman, Chief Revenue Officer at QuickFrame, has over 10 years of experience in ad tech and media, Spencer Weinman joined QuickFrame in 2018 as the company’s first CRO, managing the customer-facing organization across sales, business development, client success, and performance. Previously, Spencer was the Vice President of Business Development at Yieldmo.