America’s Next Top Brands: CPGs Winning the Digital Generation

Gen X and Gen Y are quickly catching up to Baby Boomers among consumer segments wielding the most economic power. Building on its Global Best Brand Rankings 2021, YouGov conducted custom research to identify the brands most resonant with the emergent digital generations in the US. Join the conversation with YouGov and Ad Age to understand which brands are winning over Gen X, Gen Y and Gen Z, and learn what you can do to get in on the action.