Adweek Elevate/Health and Wellness

Before COVID-19, wellness was already emerging as a trend marketers were watching and beginning to incorporate into branding. Now, the past two years have shown that a focus on health and wellness is not going away, as brands continue to innovate with new products and offerings. Home fitness brands are trying to continue momentum from the pandemic as consumer behavior changes again. Pharmaceutical companies are more in the public eye than ever before, and food brands are realizing they need to incorporate more than just taste. Experts say the $1.5 trillion wellness market is poised to grow even further as more brands tap into the space. At Ad Age Next: Health and Wellness on March 1, executives in the health and wellness sector will discuss how their brands have changed in recent months, where they’re placing their bets and what lies ahead.