NASCAR Shifts Gears to Re-Engage Communities

Engaging audiences is a challenge every entertainment brand faces, especially now when the public is cautious about attending large events. NASCAR found a way to reignite excitement among its fan base by delivering exclusive discounts to re-engage key audiences. By optimizing its marketing efforts with invited personalization, NASCAR has positioned itself to both re-engage lapsed fans and acquire new ones in 2022 and beyond. Hear from NASCAR’s Lindsay Hall, Senior Director of Track Marketing, in conversation with SheerID CMO Sai Koppala, for a look at how the racing brand is using invited personalization. You’ll find out: - Why personalized discounts to key communities (such as students or military members) can be a powerful strategy to generation audience loyalty - How NASCAR’s invited personalization strategy is increasing ticket sales and building word-of-mouth to lower acquisition costs - Best practices to build trust and loyalty to re-engage fans