GEM Awards

Gender inequality is the one inequality that is truly global in scope. Yet we know that marketing and media can create effective change by addressing how women and girls are portrayed in advertising and marketing content. ANA’s SeeAll Marketing Alliance (SAMA), whose mission is to bring together the expertise and offerings of ANA’s existing inclusive marketing groups, will continue to drive the accurate portrayal of women and girls in media, advertising, marketing and entertainment with the ANA GEM Awards. The ANA GEM Award honors creative that exemplifies the best-in-class accurate and authentic portrayal of women and/or girls in B2B marketing and advertising, brand activation marketing, and marketing efforts created by in-house agencies through the ANA’s top award programs: