Digiday Media Buying Summit

The massive reach of generative AI and machine learning is transforming the media agency business across virtually all disciplines, and has been for the better part of two years. From synthetic audiences to zero-click search and generative engine optimization, from talent upskilling to creative production, from smarter investment choices to weeding out fraud, AI is upending planning, activation, measurement and talent needs like no other technology before it. That’s what Digiday’s Media Buying Summit will address all these areas featuring experts from holding company and independent media agencies as well as brands.