Adweek House Racquet Club

For brands courting sports fans, connected TV is no longer a challenger — it’s a match point. As viewership habits shift and streaming continues to dominate, platforms like CTV and other emerging channels are helping marketers stay in the game. Take a mid-tournament break at ADWEEK House Racquet Club to join industry players and explore how these dynamic, data-driven channels allow advertisers to serve tailored spots and measure performance with hawk-eyed precision to win big in today’s fan-first media landscapes.