TV and video advertising is no longer confined to primetime or programmatic. It’s everywhere. From Amazon’s Thursday Night Football to TikTok's shoppable streams, audiences are scattered across platforms, content formats and screens. That fragmentation is forcing advertisers to get sharper, faster and more creative in how they plan, buy and measure.
What do smarter, more agile buying strategies look like in a world of rising costs and tighter targeting regulations? How do we balance brand equity with performance metrics in an increasingly accountable media environment? How do we lock AI to be a powerful co-pilot in planning, buying and creative versioning?
At this winter’s TV & Video Insider Summit, we’re tackling the trends that are reshaping our most storied advertising platform. We’ll learn how to measure full-funnel results from every dollar invested. We’ll debate the cultural currency of creators, gaming and celebrity sponsorships. We’ll connect premium storytelling with real business outcomes.
This is where performance meets planning, upper funnel meets bottom line and brand building meets behavioral data.
