Art & Science: Media Planning In The AI Age

Automation, customer-centric targeting, and a return to the full funnel approach

Media planning has always been a blend of creative instinct and thoughtful reasoning—but the rise of AI is rewriting the rules. As algorithms reshape workflows and data unlocks new possibilities, the challenge is clear: How do we embrace these tools without losing the human touch that makes our strategies resonate with the very real person on the other end?

From harnessing RMNs that promise to bring media buyers closer to the customer journey to targeting newer generations that defy traditional consumption habits, the landscape is more complex—and more exciting—than ever. How do we craft strategies that are as creative as they are data-driven? How do we balance the funnel so that our awareness and performance media are working together in concert?

Join us as we explore the evolving intersection of technology and creativity in this new era of media.