Jun 24, 2025
As sports, entertainment, and marketing collide, sports marketing executives are leading the charge of this convergence to shepherd in a new era of connecting with fans.
From brand builders behind the big leagues to creatives and tech executives driving bold campaigns and business transformation, these trailblazers are reshaping how sports and marketing intersect.
That’s why ADWEEK is launching the Sports Marketing MVP Awards, a new list honoring the minds behind the greatest sports-focused marketing moments of today.
Brand-side marketers leading sports-focused campaigns, marketing leaders of major sports teams and leagues, agencies with sports or NIL focus, and technology executives with a sports marketing focus are invited to enter their executives for this exciting new honor by June 24.