Cynopsis ScreenShift

For over two decades, Cynopsis has been the daily source media and marketing professionals turn to for a bird’s eye view of the key stories in their community. With the launch of ScreenShift Connect, we’re taking that trusted voice off the screen and into the room, bringing together the conversations, connections, and content that are shaping the future of the media industry.

As the worlds of streaming and linear converge, ScreenShift Connect brings together visionaries from brands, agencies, platforms, and tech to shape the future of consumer engagement. From traditional TV to CTV and digital video, this is where content meets commerce, platforms evolve, and audience attention drives strategy.

WHY ATTEND? 

• Connect with decision-makers from brands, agencies, networks, streamers, and platforms.
• Participate in collaborative formats that go beyond panels.
• Discover how leading brands and platforms are using AI and data to drive results.
• Explore the latest strategies in CTV, cross-platform measurement, and content monetization.