Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance

The rise of connected TV (CTV) has rewritten the rules of advertising. In fact, CTV ad spending is expected to outpace traditional TV ad spend by 2028. Yet while independent ad agencies recognize CTV's potential, they often struggle to harness its benefits, due to existing barriers and misconceptions about its strategic value.

This webinar will explore four challenges that may be holding these agencies back and explain how you can uncover the benefits of CTV for full-funnel performance. By watching, you’ll find out why it’s so important for independent ad agencies to understand and optimize CTV to better serve their clients. Tune in now to:

• Examine common barriers for independent agencies in using CTV
• Learn how to bridge the gap between linear and CTV buying
• Discover the latest advances in measurement and attribution