The search-to-sales connection: why understanding consumer search behaviour is key to performance

What if you could predict your next sales spike before it happened? New research from Captify and Circana reveals a game-changing insight: a 10% lift in onsite search activity has the potential to generate a 5% increase in sales. That’s a serious edge for brands – but only if you know how to leverage it.

In this Campaign Insight webinar, produced in partnership with Captify, we explore how intent-driven datasets, such as onsite search, can transform how brands anticipate trends, optimise campaigns, and make smarter, data-backed decisions. 

Expect expert insights, real-world success stories, and actionable takeaways to give you a competitive edge in today’s fast-evolving advertising landscape.

What you’ll learn:

• The Search-to-Sales link: Onsite search activity not only influences sales but also serves as a predictive indicator—and why this matters for brands.
• Turning data into action: Proven strategies for leveraging onsite search data to predict trends, optimise campaigns, and drive measurable results. 
• Metrics that matter: How traditionally upper-funnel metrics, like brand awareness and search lift, signal your audience’s readiness to convert—and directly impact your bottom line.
• What’s Next?: How will innovations in measurement shape the marketing journey and influence how brands use real-time, intent-driven insights to stay ahead?