Our previous Data & Programmatic Insider Summit covered...

Data In, Integration Out

Advanced data and analytics are driving every media channel, from linear TV to display, video, retail networks, and even programmatic out-of-home. "Reach and frequency" have been replaced by integrated media and multi-touch plans. 

Last summer at MediaPost's decade-old Data and Programmatic Insider Summit, we leaned into the complexity of integrated media planning and measurement. How are advertisers mapping their audiences and media habits across digital screens, matching media to moment and mindset, redefining reach and frequency, and optimizing and measuring the impact of multi-touch plans?