Building the Performance Marketing Blueprint 

Humanizing metrics in a fragmented world

Getting back to the basics of performance marketing is the solution for a cluttered and heavily fragmented consumer landscape. Marketers need to take a step back and understand that at the other side of a click is a human being. Omnichannel marketing has become a maze and attention is fleeting. How can brands more effectively reach these audiences while grabbing their attention enough to make a purchase?

Social commerce and short-form video are capturing more consumer attention than before. First-party data and retail media networks seem to be the solution towards the cookieless world and measurement standardization across channels can effectively measure KPIs and ultimately ROI. Consumer behavior and search are evolving with each generation.

During this summer’s Performance Marketing Summit, we’re updating the performance marketing playbook, exploring how brands are adapting to a more human centric performance marketing approach, and diving deep into the tactics they are using to ultimately drive ROI.