Cancel-Proof Your Brand in 2025

With inflation driving up costs and consumer backlash over perceived missteps intensifying, many brands are struggling to stay relevant and resilient. But there are several key brand blunders from 2024 that offer valuable insights into maintaining consumer trust and loyalty in an era of economic instability and shifting social expectations.

Discover how to safeguard your brand’s health and reputation with ADWEEK editor in chief Ryan Joe, in conversation with Zappi leaders. You’ll find out:  

• Actionable lessons from 2024’s biggest brand blunders—and how to avoid them
• Practical strategies for maintaining customer loyalty amid rising costs and inflation
• Insights into shifting consumer sentiment around DEI and social responsibility