The State of CTV

Connected TV is rapidly evolving, allowing advertisers to reach high-value audiences through premium and engaging content. But what good is delivering impactful advertising on CTV if you can’t navigate the challenges that hold you back from targeting, optimizing, and measuring against your important audiences and maximizing your ROI?

As inconsistent data and measurement cause advertisers to question the value of their CTV budgets, it’s imperative to minimize media waste and drive customer journey continuity. Learn how brands and agencies can unlock the full potential of the CTV space with leaders from AAA Northeast and Adobe Advertising. You’ll find out:

·         Insights from CTV market research conducted by Adobe Advertising

·         The latest tips and technology to expand your CPA and ROAS playbook to CTV

·         How top brands yield greater results from their paid media investment