IAB State of Data Webinar: AI in the Media Campaign Lifecycle

Discover how AI is revolutionizing digital advertising! Join us as we unveil key findings from the State of Data 2025 study, highlighting how advertisers and publishers use AI to enhance every stage of the media campaign lifecycle—from planning to optimization to analytics.

Following the study presentation, an expert panel will dive into AI’s impact on the industry, addressing critical questions:

• How does AI enable precision and personalization with limited data?
• What challenges and opportunities arise from AI-driven automation?
• What’s next for AI in a privacy-centric advertising ecosystem?