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Feb 11 - Feb 11, 2025

From benchmarks to big results—super bowl creative, audience, and outcomes in sync

Virtual

Fee
Free Event 
address
Creative , Sports Marketing , Audience Measurement
Host User
Ad Age
From benchmarks to big results—super bowl creative, audience, and outcomes in sync

Super Bowl airtime is the ultimate stage for brands, but to win hearts, minds—and ROI—the creative has to stand out. How do Super Bowl advertisers make sure their message hits home when it matters most?

Sean Muller, CEO and founder of iSpot join this Ad Age custom webcast for our annual instant replay of winning ads and key cross-platform audience moments from this year’s Super Bowl. This exclusive session dives into second-by-second viewership trends, creative performance insights and takeaways from the best Big Game ads.
 
Key takeaways 

  1. Uncovering top cross-platform ad and audience moments, powered by second-by-second verification and insights into out-of-home viewership.
  2. Exploring what fueled the most likable Big Game ads with deep creative analysis using 15 years of iSpot Super Bowl ad testing results and benchmarks.
  3. Discovering the winning game-day trends redefining ad success, from building brand awareness to driving in-market intent.

All registrants will receive complimentary access to iSpot’s Super Bowl VIP Ad Center and Super Bowl LIX Report.