Playing to win with cross-media plans and in-game advertising

In-game advertising presents an opportunity for brands to connect with engaged audiences in immersive digital environments. As gaming continues to grow across diverse demographics and platforms, the native placements available in games allow advertisers to create seamless, non-disruptive experiences that deepen consumer relationships. However, the challenges are equally significant. Balancing ad intrusiveness with gameplay enjoyment, integrating ad strategies across platforms and effectively measuring ad effectiveness require upfront strategy and innovation. 

Join us for a look into DISQO's new in-game advertising report, with insights about today’s gamers and what they expect from gaming publishers and advertisers. Then, we’ll discuss how gaming platforms and advertisers are approaching these opportunities and challenges to create meaningful experiences that drive key brand and performance outcomes. Whether you’re a game publisher, brand marketer or agency professional, you’ll walk away with actionable strategies that elevate your campaigns. 

What you’ll learn:

• How in-game advertising unlocks diverse and engaged audiences 
• Best practices for creating authentic, non-disruptive ad experiences
• Insights into measuring the impact of in-game ads with real-world data 
• Strategies to balance ad performance with positive player experiences