Proving Retail Media's Worth: Measurement Strategies To Fuel Growth

This webinar brings together key stakeholders from across the industry to address the evolving landscape of retail media measurement. While measurement approaches in retail media remain diverse, the IAB is making significant progress toward standardization with its set guidelines — a crucial step forward toward common ground. During this session, the IAB will provide an overview of the current standardization guidelines, and CMX and G-Comm will translate these guidelines into practical applications, sharing how they're each tackling common retail media measurement challenges and prepping for the future.