Culture, commerce and the fight for customer attention
The CPG industry is the cornerstone for all other industries. Something happens here, it has a ripple effect down. This makes our jobs as CPG marketers harder than ever to keep consumer demand high. Sure, inflation has steadied, but consumers will always have an eye on their wallet, making value top of mind. And since consumer shopping behaviors and spending habits change constantly, it’s hard to predict where to catch them next. And how do we do it when we’re so far removed from the purchase point?
Join legacy and challenge brands alike this May at our CPG Insider Summit as we discuss the future of CPG marketing. We’ll talk about how to unlock AI, martech and data insights to get clearer customer journeys. You’ll learn how to catch the DTC wave to start building your first-party data. Retail media, omnichannel, and influence marketing will take center stage as we see what works best to engage with Gen Z and beyond – all while still protecting our core investments.
