Not just for Christmas: campaign effectiveness all-year round

How can ads all year-round capture more of the magic we see at Christmas? Join as Boots, Coca-Cola and Kantar unwrap some inspiring and tangible ways to level up creativity - and effectiveness - through the rest of the year.

Almost 60% of people in Britain wish ads were as good all year round as they are at Christmas. Following a well-received set of ads that raised the bar in 2023, festive ads were more eagerly anticipated this past Christmas than ever before. 

And Kantar data shows that 2024’s Christmas ads were another showcase of the UK’s creative and marketing talent. The record-breaking highs of the previous year, in terms of how funny, enjoyable, and distinctive the ads were, reached similar levels again. As did the potential for short-term sales and long-term branding. 

Yes, the planning for Christmas ads is lengthy, budgets are at their biggest, and the best creative teams are put to work, but the results are powerful and inspiring. 

The opportunity, then, is to fuel the effectiveness of advertising throughout the year by actively injecting more of the magic and appeal of Christmas ads beyond the season itself. 

“There’s no recipe for effective campaigns,” says Lynne Deason, Kantar UK’s head of creative excellence. “But there are common ingredients that fuel success.”

Pete Markey, CMO of Boots, Islam ElDessouky, global vice president creative strategy & content at Coca-Cola and Kantar’s Deason get together to discuss in this live, Campaign-hosted, online session.

The conversation will unwrap:

• What makes Christmas ads so effective?
• What are the creative approaches that have powered 2024’s festive ads?
• What should be left for Christmas only? 
• Is evoking emotion all you need to succeed?
• Why celebrities and brand mascots are not top of people’s wish lists for Christmas ads yet are present in some of the most effective ones. 
• Consistency: boring or inspired and why?
• Why coherence across all brand encounters is more important than ever and how to achieve it. 
• The wider benefit of creating ads that the audience loves: rebuilding trust in the industry and supporting your own commercial success. 

Register to join us and decide for yourself what ingredients you can take from the success of Christmas ads this year to power up your campaign effectiveness and growth all year round.

Already got burning questions and ideas? Add them to the top of the list by submitting them here now…