Key stat: 85% of customer service representatives at organizations that use AI say it saves time, according to Salesforce research.

Two years after the launch of ChatGPT, marketers are already preparing for the next phase of artificial intelligence. In this Field Guide Webinar, EMARKETER’s Arielle Feger and Salesforce’s Kimen Warner will take a deep dive into autonomous AI agents that are reshaping how businesses operate, make decisions, and serve customers.

• The fundamental differences between traditional AI and autonomous agents composable customer data platform
• Practical strategies for implementing agentic AI in your marketing stack
• Real-world applications driving marketing innovation and scalability