MediaPost's Planning & Buying Insider Summit

The Collage Effect: Post-Media Media Planning

What is “media” now, anyway? From content creators and influencers, to walled off RMNs and Black-Boxed platforms, to celebrity partnerships and branded experiences, the media universe has become a collage. How do you plan against such disparate channels and styles of consumer engagement, let along measure and attribute it?

As we enter what may be a “post-media” mediascape, the Winter edition of MediaPost’s Planning and Buying Insider Summit explores how traditional media strategy needs to rethink its basic techniques to craft a plan.

How are brand outcomes activated across incompatible touchpoints? Managed when platform algorithms obscure the mechanics? Measured, let alone optimized, in real time?

Join us as we ask the hard questions about the very nature of media buying and planning in a radically diversified media future.