The Marketer’s Guide to Proving Impact

Are marketers and creatives fully supported? Delivering more with less while constantly proving business impact is no easy task – especially when strategies shift, priorities change, and disconnected tools add complexity. How can teams thrive amidst the chaos?

Discover insights from new research that reveal how these challenges undermine marketers’ ability to drive measurable results with Smartsheet’s Adam Figueroa, senior director of marketing operations and Noah Edelstein, VP of product management, in conversation with ADWEEK’s chief content officer Zoë Ruderman. You’ll find out:

• How shifts in company strategy are making it challenging for marketers to demonstrate impact
• Why visibility is key to losing the gap, with 94% of respondents reporting that better visibility helps them make better decisions, connecting their efforts to business impact
• Actionable steps to showcase results and secure the resources you need to thrive in a constantly evolving landscape