Digiday Media Buying Summit

As 2025 ushers in new opportunities and challenges, Digiday will ensure you stay abreast of the latest trends and strategies shaping the media agency landscape. Join us at Digiday’s Media Buying Summit in Nashville and explore the latest trends shaping the industry.

The Omnicom-IPG merger dominates industry conversation. We’ll explore the potential implications of this unprecedented deal, including arguments for and against consolidation in the face of rapid industry change. We’ll discuss real-world uses of generative AI, explain the promise and pitfalls of retail media, and the importance of data-driven decision-making. We’ll also discuss how to approach programmatic investment, including the need for robust measurement and fraud prevention strategies. And we’ll hit on the continuing blending of brand and performance, media and creative, and talent development and retention.

Join us in Nashville for three days of learning and networking.