Successful partnerships are the lifeblood of the industry, and as we look ahead to 2025, we’re excited to introduce new categories that amplify the critical role agencies play in connecting publishers and brands. We’re also unveiling new categories specifically for Amazon and TikTok Shop, along with a prestigious Industry Legend Award, where we invite nominations from across the community.

Our judging criteria have evolved, now focusing on both the power of human collaboration and, for the first time, the strategic role of AI in campaign planning and execution.

This is a pivotal moment for our industry. Affiliate marketing continues to deliver measurable success for brands, partnering with publishers across every stage of the purchase funnel. The landscape is more dynamic than ever, with direct-to-consumer (DTC) brands thriving, fintech and innovation taking center stage, influencers driving engagement, and performance PR and content commerce remaining robust.