D&AD Awards 2025

D&AD exists to stimulate, enable and award creative excellence in design and advertising.

Considered by many the world’s most prestigious benchmark for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best creative work.

D&AD is an education charity that promotes and enables excellence in design and advertising. Each year, D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 300 global creative leaders, practitioners and innovators.

Winning a D&AD Pencil will earn your work exposure to an audience of millions in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms, and newsletters, and the opportunity to be featured in D&AD content unpacking creative excellence within the D&AD Annual.