Embrace ‘Found’ Content for Better Brand Storytelling

Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities into active participants in brand storytelling. This kind of “found” creative goes above and beyond user-generated content and allows you to tap into culture and co-create with your community.

Rethink how to make dynamic, inclusive, and culturally relevant campaigns with Tom Christmann, creative director and found content evangelist at Catch+Release. You’ll find out:

• How to build more authentic connections and leverage collective creativity
• Strategies to adapt to a saturated content landscape
• Ways to make more content than ever