How Gen Alpha Influences Commerce

The oldest members of Generation Alpha are nearly 14, and are already some of the most important cultural tastemakers. From following 10-step skincare routines to driving the resurgence of the mall, Gen Alpha is influencing a majority of household purchases across a wide variety of industries, not just toys and games. This is why it’s more important than ever for marketers to understand this generation, their family dynamics, their buying behaviors, and their attitudes toward brands.

Get exclusive insights from the latest Gen Alpha research from Paramount Advertising and Nickelodeon. You’ll find out:

• How kids are influencing their parents in purchase decisions across a variety of different categories, ranging from retail to finance to travel
• The three key motivators behind why kids are getting involved in the family decision making process
• The top ways kids hear about new brands, products and services, and what makes ads memorable to them