The State of Gen AI in Marketing 2025

According to Gartner, Gen AI has passed the peak of inflated expectations. But that doesn’t mean that the hype is over. Gen AI is part of every marketing conversation, and 2024 was just the start. What’s on the horizon? Are all large language models the same? How can you plan for multimodal AI that combines text, image, audio and video? What’s the story with Gen AI-created “synthetic” customer data? What trends do you need to be aware of?

Get insights to help you plan your Gen AI strategy during this insightful conversation between ADWEEK editor in chief Ryan Joe and Dstillery’s chief data scientist Melinda Han Williams. You’ll find out:

• The biggest AI adoption successes and failures of 2024, and the “why” behind them
• What parts of marketing have been most impacted by Gen AI and what to expect in 2025
• How to manage the growing fragmentation of Gen AI, and what you can do to assess different niches