Create Emotional Connections with CTV Viewers

When it comes to advertising on the big screen, your campaigns are only as effective as the creatives you’re tying to your audience’s favorite TV content. And those creatives have the best chance of being effective when they’re in the right emotional context. Enter emotions-based targeting, which allows CTV advertisers to create more impactful and resonant campaigns.

Discover how tapping into emotional connections and understanding the complete viewer experience is changing the CTV advertising landscape with a panel of leaders including Pete Crofut, VP of business development, agencies and brands, at Wurl. You’ll find out:

• The role emotions play in helping brands ensure their ads are showing up in the best contexts and resonating with audiences
• How emotions-based contextual targeting works, and why it’s different from contextual targeting as we’ve known it
• New and unique CTV advertising strategies that are helping to deliver on campaign objectives across the funnel