Maximize the Impact of Your Big Game Ad Spend

With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make. Whether you’re planning your next big campaign or simply looking for ways to enhance your media strategy, there’s a lot to learn from campaigns that succeed at the most high-profile, high-stakes advertising event of the year. One key: Using AI-driven data to maximize ROI by delivering precise audience targeting, real-time optimization, and deep campaign performance analysis. 

Discover strategies and insights to help ensure every advertising dollar counts from Caitlyn Banowsky, media principal at Lerma, and Ericka Podesta McCoy, CMO at Resonate. You’ll find out:

• How Lerma allocates and manages multi-million dollar Big Game ad budgets and analyzes campaign performance
• The role of AI-powered data in optimizing audience targeting and maximizing ad impact 
• Case studies of successful campaigns fueled by data-driven decisions